Posted by Aurora
Two years ago the cable industry promised tru2way was “the way” cable viewership was moving, but where did it go?
To really understand the evolution and future of tru2way we should take a step back and look at its predecessor the CableCARD.
The CableCARD goes back almost ten years, when TV manufacturers and cable TV service providers teamed up briefly for a ‘ditch the box’ effort – that is, eliminate that clunky old set-top cable box and instead build its functionality into new TV sets.
The belief then was that consumers hated having a separate set-top box, and that CableCARD functionality would make cable-ready TVs truly ‘plug and play,’ not to mention get rid of all that clutter of wiring. Some worked beautifully, while others stubbornly refused to recognize valid channel packages even when all conditional access was disabled. The pairing issues, and reluctance of manufacturers to support more than a handful of CC-compatible models, resulted in a very slow rate of adoption.
But CableLabs and MSOs hadn’t given up yet. Their ‘next big thing’ would be a bi-directional version of CableCARD, allowing a greater degree of interactivity and the ability to get video-on-demand – something the original CableCARD platform couldn’t do. To differentiate this new feature, they called it ‘tru2way.’



