Posted by Bill

OK, I get that the tech and business media love covering every falling sparrow regarding Apple and/or the iPhone. It’s fun, many of them sincerely like the company’s products and it beats having to cover something else, like a political campaign where you’re expected to produce real news from time to time.

But seriously, this is how the nation’s top mainstream business news media is spending reporting and writing resources? Really? When on the very same beat this, this and this are getting the same amount of attention? Delays in the white model of the latest iPhone, the iPhone  4, are thought to reflect manufacturing challenges unique to the model, but so what? Apple says it’s already sold 3 million black iPhone 4 handsets and analysts believe delays in the white model will have no effect on the company.

Reality check: The iPhone already comes in white, in its earlier versions. Plus, if your iPhone is in a protective case, nobody can tell what color it is.